Etchcraft Emporium expands men’s jewellery portfolio

By

Maverick Martins

Published
Apr 18, 2023

Etchcraft Emporium has expanded its men’s jewellery portfolio with the launch of a new collection to bolster its men’s category.

The new collection made of stainless steel with 22kt gold plating includes chains, pendants, and lockets.

With the diversification of its product portfolio, Etchcraft is expecting its revenue to grow and aims to enter the billion-dollar club over the next five years. It currently clocks revenue of Rs 9 crore ($1.1 million).

Commenting on the launch, Raghav Bansal, co-founder of Etchcraft Emporium in a statement said, “At Etchcraft Emporium, we believe that men should have the opportunity to express their individual style through jewellery just as much as women do. We're passionate about creating pieces that not only look great, but also have a deeper meaning and significance to the men who wear them.”

“We're thrilled to be able to share our vision with the world, and we look forward to continuing to push the boundaries of what men's jewellery can be,” he added.

Etchcraft Emporium launched as an online-only direct-to-customer brand in 2019 and claims to have delivered over 1.5 lakh products to date.