Estée Lauder signs Diana Penty as its first Indian brand ambassador
today Dec 7, 2018
Global cosmetics brand Estee Lauder has appointed Bollywood actress Diana Penty as its first Indian brand ambassador. Diana will be endorsing Estee Lauder products in the country.
The actress will be a part of the brand’s skincare and makeup campaigns across digital and in-store platforms. Campaigns featuring the actress will go on air from December 11.
Commenting on her appointment, Diana in a statement said, "It is an honour to be the first face for Estee Lauder in India. Being the first Indian woman to represent this iconic global brand is a dream come true. I think confidence and inner happiness makes one beautiful and I hope that I can inspire other young women to bring out the beauty in them.”
Rohan Vaziralli, general manager of Estee Lauder India, added, “We are thrilled to welcome Bollywood actress Diana Penty to Estée Lauder India as our first brand ambassador. Diana's independence, confidence, sophistication and radiance reflect the modern Indian woman today.”
Estée Lauder had associated with India's leading online beauty store Nykaa to launch its international beauty brands in the country. Since then, the company has rapidly expanded its presence by partnering with e-commerce firms and retailers across the country.
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