Estée Lauder launches campaign ‘My Shade, My Story’ with Manushi Chhillar

By

Maverick Martins

Published
May 15, 2023

Estée Lauder has launched its first campaign titled ‘My Shade, My Story’ featuring its newly appointed global brand ambassador Manushi Chhillar.

The campaign celebrates the brand’s double wear stay-in-place foundation promoting inclusivity, diversity, and self-empowerment.

The campaign also features five influencers Masoom Minawala, Shantanu Dhope, Manjri Varde, Shraddha Gurung, and Sobia Ameen alongside Chhillar.

Commenting on the campaign, Dikshita Shukla, brand head at Estée Lauder India in a statement said, “At the heart of the campaign is the idea that we all have a story to tell that is uniquely our own. Whether it is a story of confidence, courage, or inspiration, it is as unique to you as your own foundation shade. To bring this alive, we have brought together six distinctive individuals from diverse fields, to share their stories of perseverance and self-expression.”

Manushi Chhillar added, “I'm honoured to be a part of 'My Shade, My Story,' a thought-provoking campaign that resonates with me in more ways than one. It is a powerful reminder that all skin tones are beautiful, and all journeys are inspirational.”

Estée Lauder’s double wear range is available in-stores and online on its website, Nykaa, Myntra, Boddess, Tira, Tata Cliq among others.