Jan 15, 2018
Estée Lauder and Expedia strike tag-team partnership on Instagram
Jan 15, 2018
The partnership marks a first of its kind for the cosmetic giant and caters to the Millennial market (one of the requirements to enter is to take a selfie), in which influencers and vloggers have become powerful advertising mediums on Instagram.
Over the last few years, the travel industry has crossed over to the beauty and lifestyle community, inviting some of the most influential vloggers and Instagram personalities to stay at their luxury hotels and resorts for free in exchange for an Instagram post or shout-out on their YouTube channel.
Likewise, the beauty world regularly courts influencers with free, all-expense paid media junkets to exotic locales to launch their newest products.
For the Expedia/Estée Lauder contest, customers in the US and Canada can win a trip to one of eight exotic, sun-soaked destinations -- Bali, Palm Beach, Santorini, Capri, Tahiti, French Riviera, Morocco and Riviera Maya -- with a qualifying purchase.
Entrants must then take a selfie of their best "dream trip destination makeup look" on Instagram with the hashtag#esteexexpediacontest, #flymetobali or #flymetopalmbeach and tag @esteelauder and @Expedia to enter to win.
The contest rolls out to participating retailers include Macy's, Hudson's Bay (Canada), Bloomingdale's and Nordstrom until May 13.
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