Esprit names actor Ananya Panday as its brand ambassador in India
Esprit has named Bollywood actor Ananya Pandey as its brand ambassador for the Indian market.
The brand recently got into an agreement with AP Group to strengthen its foothold in the Indian market and expects the popularity of the actor to help it gain a significant market share in the watch category.
Hamza Patel, managing director of AP Group in a statement said, “Indian customers are always looking for new trends and designs, but now they are also looking for brands with which they can connect on a much deeper level. So, to build trust and a bond of familiarity with Esprit watches, we chose Ananya Pandey to endorse Esprit watches. Ananya is perfect to promote Esprit watches as she is just not a celebrity, but a successful young woman, who connects the millennial and Gen Z to the upcoming fashion trends through her style sense.”
Talking about her association with Esprit, Ananya Panday added, “I am delighted to be part of the Esprit community, as its intricately designed watches are a style statement on their own. Esprit watches are not only sturdy and fashionable but are classy as well, which appeals to my design aesthetics.”
Esprit watches are available in India at retail outlets and e-commerce platforms such as Myntra, Flipkart, Ajio, and Tata Cliq.
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