Esprit launches campaign ‘Redefine Time’ with actor Ananya Panday

By

Maverick Martins

Published
Feb 10, 2022

American watches brand Esprit has launched its new campaign ‘Redefine Time’ featuring Bollywood actor Ananya Panday to strengthen its connect with the youth in India.
 

With this campaign, the brand aims to increase its customer base among the millennials and banking on the actor’s popularity to drive sales. The campaign will be promoted across digital and media platforms.
 
Mumbai-based AP Group recently acquired the distribution rights for Esprit’s watches segment in the Indian market and sees huge growth potential for the brand.

Commenting on the campaign, Adi Shroff, chief operating officer of AP Group in a statement said, “Through this campaign idea our customer will be able to relate herself and also the brand will get the right amount of push and edge to attract the retail partners to the new beginning of Esprit Watches in India.”
 
Ananya Panday added, "I always want to be associated with brands that can resonate well with my personality. The brand campaign 'Redefine Time' is so powerful and every woman can relate to it. The designs, the innovation, the bling, and the costing will surely drive a lot of attention of the GenZ and I am looking forward to adding a lot of value to the brand during our association.”
 
Esprit watches are available in India at retail outlets and e-commerce platforms such as Myntra, Flipkart, Ajio, and Tata Cliq, among others.