Envy deodorants signs Akshay Kumar as brand ambassador
Envy will soon be launching its new Envy French collection series with the actor as the face of the campaign as it looks to target the young audience for growth.
Commenting on the appointment, Saurabh Gupta, director marketing & sales at Envy - Vanesa Care Pvt Ltd in a statement said, “We were looking for someone who resonates with the youth of today to represent the brand Envy. And we couldn’t have found anyone better than Akshay who is indisputably a youth icon of India. Furthermore, the connection he shares with the millennial generation is something which will surely help us to enhance the brand recall value amongst our target audience.”
Akshay Kumar added, “It goes without saying that I want my fans to use only the best, and I believe Envy is the brand that can best satisfy the sophisticated fragrance preferences of our modern Indians.”
Vanesa Care had witnessed a growth of 40 percent CAGR in the last two years with its strong portfolio of perfume brands like Denver, Vanesa among many others.
The company is banking on its celebrity endorsements for future growth as it looks to strengthen its position in the booming Indian deodorant and men’s grooming market segment. Vanesa Care’s other perfume brands are endorsed by actors like Shah Rukh Khan and Kareena Kapoor Khan,
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