Ensemble opens exclusive shop-in-shop for Jayanti Reddy in Mumbai

By

Isabelle Crossley

Published
Mar 25, 2021

Multi-brand luxury Indian fashion retailer Ensemble opened an exclusive shop-in-shop for women’s traditional wear brand Jayanti Reddy on Tuesday at its boutique in Kala Ghoda, Mumbai.

Jayanti Reddy’s new store within Ensemble’s Kala Ghoda boutique launched with a selection of brightly coloured lehengas and sarees.

“Jayanti Reddy launches her store at Ensemble, Kala Ghoda today,” announced Ensemble on Facebook on March 23. “The designer’s eye for colour and detail spell elegance.”

The brand launched its ‘Couture ‘21’ collection in its new store. The collection features handwoven textiles embellished with hand embroidery in jewel tones. Reddy plays with proportion to introduce a modern twist into her traditional wear and collared blouses with oversized ruffles are paired with embellished maxi-skirts for a dynamic effect.
 
Designer Jayanti Reddy is currently celebrating the 10th anniversary of her eponymous brand. Reddy recently launched a campaign to jointly celebrate the milestone and showcase her latest collection Couture ‘21.
 
Ensemble is also currently running a ‘Bridesmaid Edit’ curated multi-brand selection of spring/summer wedding wear ensembles including draped modern-style lehengas and marigold embellished looks. The edit is designed to be a one-stop-shop for friends of the bride as the new wedding season kicks off.