Ensemble launches e-commerce store, sees 50% more business than expected

By

Isabelle Crossley

Published
Jun 23, 2020

Multi-brand luxury Indian fashion retailer Ensemble launched its e-commerce store during lockdown and sales from the site have exceeded the business’ expectations by 50%.

 
“Ensemble online launched in the midst of the pandemic,” the boutique chain’s Tina Tahiliani Parekh told the Mumbai Mirror. “Perhaps because all offline stores were shut, we exceeded our expectations. We did 50% more business than we budgeted for.”
 
Some of the brands that retail on Ensemble’s e-commerce store include Kshitij Jalori, Ituvana, Chola, Payal Singhal, Jayanti Reddy, Manish Malhotra, Tarun Tahiliani, Kiran Uttam Ghosh, Amit Aggarwal, Arpita Mehta, and Anushree Reddy among others. The site has a ‘ready to ship’ section for shoppers requiring swift delivery and the site ships internationally.

Shoppers can order clothing online and pick their order up at their local Ensemble store, according to the business’ website. With stores only allowing in limited customers to maintain social distancing, a number of stores are enabling customers to shop online as much as possible.
 
Ensemble’s boutiques in Mumbai and Delhi are now open with anti-coronavirus regulations in place. The business reopened the stores with a large-scale sale. Customers visiting Ensemble’s brick-and-mortar stores are required to wear a mask, have their temperature checked, and use hand sanitiser to reduce the risk of spreading Covid-19.