Ensemble launches curated Eid selection

By

Isabelle Crossley

Published
Jul 15, 2021

Luxury multi-brand Indian fashion retailer Ensemble launched a curated selection of festive wear for Eid-al-Adha on Wednesday at its boutique in Mumbai and online.

‘An Ensemble Eid’ has launched as a festive selection of brands ahead of the holiday, Ensemble announced on Facebook. Featured designers include Gopi Vaid, which has launched its summer 2021 collection ‘Khushi’ as part of the event. The collection features a mix of florals and lacework and contrasts highly feminine hues and motifs with relaxed and playful silhouettes.
 
Pramaa by Pratima Pandey’s “timeless” womenswear collection ‘Sone ki Chidiya’ also launched in Ensemble for the showcase. The collection is a tactile combination of metallic, sheer, and checked textiles embellished with whimsical floral designs. The brand’s spring/summer 2021 collection ‘Manjhlii’ also features with rich hues of turmeric and pink, kurtas layered over full skirts, and delicate botanical motifs. 

Visitors can attend the showcase in-store as well as shop the selection online. During lockdown, Ensemble joined many luxury stores by launching an online shopping service to enable customers to browse items from home with input from shop staff. 
 
Ensemble also launched the ‘Everyday Glam Project’ on July 15 to promote Indian designers and celebrate glamorous fashion following a year with few events to demand occasion wear. The first brand Ensemble highlighted on its Facebook page as part of the project was Lovebirds.