Ensemble Pakistan to hold fashion fair in Dubai

By

Isabelle Crossley

Published
Feb 21, 2023

Ensemble Pakistan will travel to Dubai to hold a ‘Ramadan Souk’ occasion wear shopping event. The multi-brand luxury fashion boutique’s business-to-customer event will take place at Dubai Mall on February 25. 

The shopping event will bring an array of Pakistan-based womenswear brands to Dubai to cater to the South Asian diaspora in the region and offer a wide selection of traditional wear ensembles for the spring wedding season and beyond, the boutique announced on Facebook. The event will take place at the Diamond Ballroom within Dubai Mall’s Address Hotel. 
 
Occasion wear brand Shehrnaz will present a selection of long-line kurtas in vibrant hues at the showcase. The brand’s latest collection mixes flora and fauna motifs with gold details, contrasting colour combinations, and statement shawls. 

Womenswear brand Hirasardar  will showcase its latest collection of pastel hued, satin ensembles with loose cuts and delicate beaded details. The event is designed to give Pakistani brands a platform from which to expand their customer bases in Dubai, which is home to a large number of affluent shoppers and thus represents a significant growth opportunity for brands looking to expand internationally. 
 
Ensemble Pakistan has three boutiques in Pakistan, in Karachi, Islamabad, and Lahore respectively. The retailer focuses on premium and luxury brands and also retails from its dedicated e-commerce store. The boutique also recently held a ‘Cotton Affair Exhibit’ at its Karachi store to launch Tania Designs’ new line of everyday essentials among other collections.