Enrich launches India’s first all-inclusive beauty store in Mumbai

By

Maverick Martins

Published
Oct 20, 2021

Indian beauty retail Enrich has launched what it claims is the country’s first all-inclusive store at the Haiko Mall in Powai, Mumbai.
 

The store is spread across an area of 2500 square feet offering a wide range of cosmetics, skincare, haircare, fragrances, bath and body, men’s grooming categories, and beauty accessories.  
 
Commenting on the launch, Vivek Bali, CEO of Enrich, in a statement said: “We are thrilled to launch India’s first all-inclusive beauty destination, in a distinctive format, with the most sought-after brands and beauty services amalgamation. We are able to expand our growing beauty business with an immersive shopping and service experience including loyalty benefits to transform how our customers shop for all their beauty needs.”

“With this launch, we are also unlocking the potential of our physical and online store to create an endless aisle shopping experience for our loyal customers and deepen our bond with them and introduce Enrich to new customers,” he added.
 
The store currently houses over 50 brands including luxury brands like Givenchy, Burberry, Elizabeth Arden, Kérastase, Roberto Cavalli, Paco Rabanne, Carolina Herrera, Davidoff, Calvin Klein, among many others.