Enrich launches beauty concept store in Mumbai's Phoenix Palladium Mall

By

Isabelle Crossley

Published
Jul 14, 2022

Beauty business Enrich has opened the doors to its new concept store in Phoenix Palladium Mall, in Lower Parel, Mumbai to house a multi-brand selection of skincare, haircare, cosmetics, and fragrances.

The new store features over 50 curated brands and over 5,000 products, Enrich announced in a press release on July 13. The store has a large segment dedicated to perfumes and houses brands including Versace, Armani, YSL, Burberry, Givenchy, Bulgari, Hermes, Guerlain, Ferragamo, Pacco Rabbane, and Carolina Herrera among others. 
 
“Our focus continues to be on anticipating the beauty needs and desires of our diverse clients across India,” said Enrich’s CEO Vivek Bali in a press release. “As we look at ways to continue to be more accessible through our unique one stop brick-and-mortar store for beauty services and beauty retail and to top it with our omni experience, it continues to be a huge opportunity for us to deepen emotional connections with our customers through our experiential store environment, our best-in-class services in hair care, skincare, makeup and fragrances and incredible engagements with our beauty team who we are able to provide best services and products, advise and inspire clients on their beauty journey at Enrich.”

The store has a number of interactive features including a ‘Lip Bar’ where shoppers can customise lip shades and a ‘Gift Bar’ to have presents wrapped. The store also includes sustainable brands such as skincare brand Born Ethical.