Enrich expands retail presence with first store in Pune

By

Maverick Martins

Published
Feb 22, 2022

​Enrich, India’s largest home-grown beauty services brand, has strengthened its retail presence in the state of Maharashtra with the launch of its first store in the city of Pune.
 

The store is located at the Phoenix Market City Mall, Viman Nagar and spread across an area of 3,100 square feet.

The store will house a wide selection of direct-to-consumer (D2C) brands in the skin, hair, personal care, bath and body, fragrance, and men’s grooming space.

Commenting on the expansion, Vivek Bali, CEO of Enrich in a statement said, “We bring to our customer’s a shopping experience which combines the experience of buying your favourite brands from all beauty categories and experiencing beauty services all under one roof. The store is designed to give an experiential shopping plus great loyalty benefits to transform how our customers shop for all their beauty needs.”
 
The store houses 70-plus brands with a catalog of more than 5,000 products that includes luxury brands such as Armani, Burberry, Yves Saint Laurent, Versace, Gucci, Givenchy, Paco Rabanne, Ferragamo, and many more.