En:Lyft hosts En:Fluence creator summit in Mumbai

By

Isabelle Crossley

Published
Aug 9, 2019

On August 9, the influencer management business En:Lyft held En:Fluence- The Creator Summit in Vashi, Navi Mumbai to bring together influencers, brands, media marketers, and content creators for a day of panel discussions and networking. 

The event began with an introduction by En:Lyft founder, Ajay Kudva, which was followed by a keynote address by Reliance Industries’ media director, Umesh Upadhyay.

A number of panel discussions took place to enable interaction between influencers and brands, as well as segments on video marketing, content marketing, developments in social media, monetisation, and community building. 

“En:Lyft aims to create a community of content creators that fosters creativity and enhance brand collaborations,” said Kudva, according to the event’s press release.

“Over the past one year, En:Lyft and its 120 exclusive influencers, having a collective subscriber base of more than 60 million; have helped over 150 brands to create more than 2,000 pieces of content that achieved over 2.3 billion views and more than 50 million engagements. En:Fluence is a tribute to these prolific content creators and a platform to setup the roadmap for the years ahead.”

Some of the participating influencers included Sharmaji Technical, Technical Yogi, TechBar, Palash Sen (Euphoria), Ruchira Jadhav, Namrata Pradhan (Madhura from Chattriwali), Abhijeet Shwetchandra (Baaji), Dino James, Nita Shilimkar and AJ (Oye it's Prank), and Radha Sagar among others.

En:Lyft Networks aims to bridge the gap between brands and influencers in India. Influencer marketing is a growing segment in the country, especially in the fashion and beauty industries.