Emporio Armani Spring/Summer 2015 campaign: prints, stripes and blue skies

Italian brand Emporio Armani once again picked rising Irish photographer Boo George to shoot its latest advertising campaign. 

For Spring/Summer 2015, Emporio Armani headed to California to the beaches of Santa Barbara. Boo George captured the blue skies and pale light, with the campaign's six models shot individually and in groups.

The three guys, Matt Trethe, Andy Walters, and Jakub Zelman, were joined by three girls, Vittoria Ceretti, Julia Banas, and Antonina Petkovic, all of them wearing the graphic prints and effects of the Spring/Summer collection. The pictures also show off the brand's watches and eyewear. 

The images have hit January 2015 publications. Irish-born photographer Boo George has also recently shot work for Spanish fashion giant Zara and Los Angeles brand Joie.