Emmbros Overseas name Tara Sutaria as brand ambassador of St Botanica
Emmbros Overseas has named Bollywood actress Tara Sutaria as the brand ambassador of its beauty brand St Botanica. Tara will be endorsing the brand’s hair care range, which includes shampoos and conditioners, hair masks, hair oils, and more.
Sutaria will be featuring in brand campaigns for St Botanica across digital and social media platforms. With this association, the brand aims to strengthen its appeal among millennials.
St Botanica is a premium beauty and wellness brand offering plant-based, sustainable, and paraben-free formulations across consumer verticals for skin and hair.
On her association with St Botanica, Tara Sutaria, in a statement said: “St. Botanica is a quality-driven, premium brand focused on transparency and authenticity. A true believer of using chemical-free, cruelty-free and vegan products for healthy and lustrous hair I look forward to sharing tips on hair care, with my fans and Gen Z though this partnership.”
Emmbros Overseas founder, Sahil Mehta, added: “A multi-dimensional artist, Tara is confident, bold and glamorous and embodies the brand’s philosophy of all-natural with a key focus on well-being in her way. Coming together, we aim to foster our relationship with the customers across the country while expanding into unchartered territories.”
St Botanica products are retailed through its brand website and e-commerce platforms such as Amazon, Flipkart, and Nykaa among others.
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