Emami signs Shilpa Shetty as new brand ambassador for Kesh King
today Sep 6, 2019
Emami Ltd has signed Bollywood actress Shilpa Shetty as its new brand ambassador for its ayurvedic hair care brand, Kesh King.
The haircare brand has been endorsed by celebrities like Juhi Chawla, Sania Mirza, Huma Qureshi and Shruti Haasan in the past.
Commenting on the occasion, Priti A. Sureka, director at Emami Limited in a statement said, “Shilpa is an elegant and versatile actress with a rich legacy of work. We are extremely glad to have her on board for Kesh King Shampoo.”
Talking about her association with Kesh King Shampoo, Shilpa Shetty added, “I have always been a champion of ‘fitness’. When I got to know more about Kesh King, I was pleasantly surprised to find that with its proven ayurvedic benefits, Kesh King is going to offer me the healthy benefits of ‘hair yoga’ for a hair fall free, lustrous and healthy crowning glory. I am happy to be on board with Kesh King.”
Emami Limited is one of the leading personal and healthcare businesses in India. The company’s hair care portfolio comprises of Kesh King, Navratna and 7 Oils in One.
It currently contributes around 30 percent to the company’s overall revenue which is around Rs 1,220 crore ($171.5 million).
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