Emami signs Juhi Chawla as brand ambassador to endorse its Boroplus hygiene range
FMCG major Emami Ltd has named Bollywood actress Juhi Chawla as the brand ambassador for Boroplus' newly launched hygiene range.
Emami had entered the hygiene space amid the Covid-19 pandemic, with the launch of hand sanitizer in April this year, and further strengthened this segment with the addition of soap bars and hand washes.
Emami is confident that the association with the actress will help popularise the new product range, and help it strengthen its foothold across the country.
Commenting on the association, Emami director, Priti A Sureka, in a statement said: "For our hygiene range, we are happy to associate with the celebrity presence of Juhi Chawla who enjoys an all-pervasive acceptance all over India across age, gender and geographies.
"The foray into personal hygiene, keeping in mind the antiseptic and moisturising equities of Boroplus, was part of our innovation plan on the brand. Boroplus Hygiene Range is all set to offer the consumers a complete range of personal hygiene to fight the attack of Covid-19 virus," Sureka added.
Emami Limited is one of the leading personal and healthcare businesses in India, with a portfolio of over 300 products. For the fiscal year 2019-20, Emami’s net profit was Rs 302 crore ($41.2 million) with revenue of Rs 2,655 crore.
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