Emami names Salman Khan as brand ambassador for Navratna

By

Maverick Martins

Published
May 12, 2020

​Kolkata-based fast-moving consumer goods major Emami Limited has signed named Bollywood actor Salman Khan as its new brand ambassador for its personal care brand, Navratna.
 

Emami is confident that its association with the actor will help its brand to scale up due to his mass appeal and fan base. The company has already rolled out a new brand campaign featuring the actor.
 
Commenting on this association, Harsha V Agarwal, director Emami Limited in a statement said: “We are very happy to have India’s evergreen heart-throb Salman Khan on board for our brand Navratna. We found Salman’s mass appeal and fan base to be a perfect match for Navratna’s deep connect with its consumers.”

Salman Khan added: “I am excited to be associated with Navratna oil. It is an iconic brand that enjoys mass popularity in India.”
 
Emami’s Navratna oil is one of the largest selling brands in the country and is available across pharmacy stores, modern trade outlets, and e-commerce platforms.
 
Emami Limited is a leading personal and healthcare business in India with a portfolio of over 300 products.