Published
Apr 17, 2020
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Emami Ltd starts production of sanitisers under Boroplus brand

Published
Apr 17, 2020

Kolkata-based FMCG major Emami Ltd has entered the hand sanitiser segment under its skincare brand Boroplus to meet the growing demand for the product in the wake of the coronavirus pandemic.
 

Emami Ltd starts production of sanitisers under Boroplus brand - Emami


The company has ramped up the production of this essential commodity at its manufacturing units to make it available to consumers across the country.
 
Emami claims that its anti-germ hand sanitiser is powered by natural antiseptic qualities of neem and tulsi with an alcohol base of 70 percent clinically proven to kill 99.99 percent of illness-causing germs within seconds.

Commenting on the launch, Emami Ltd director, Priti A Sureka, in a statement said: “There is a huge gap in the demand and supply of hand sanitisers in the market, which puts all of us at risk. We have, therefore, decided to launch the Boroplus hand sanitizer from the house of Emami Ltd."
 
“The launch of a hand sanitiser is a natural extension of the Boroplus brand promise. We will leverage our strong distribution network as well as modern trade and e-commerce channels to make the product easily available,” Sureka added.
 
Emami’s Boroplus hand sanitisers will be available across pharmacy stores, modern trade outlets, and e-commerce platforms. Emami Limited is one of the leading personal and healthcare businesses in India with a portfolio of over 300 products.

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