Emami Ltd signs Tiger Shroff as brand ambassador for HE Deodorants
The actor will be seen promoting ‘HE Magic Duo’ through commercials and other platforms. The promotional campaign featuring Tiger Shroff is already out and is being endorsed on social media platforms like Facebook, YouTube, and Instagram, along with extensions into print.
Emami is betting big on innovation for growth and expects its newly launched product to do well in the Indian market.
Commenting on the launch, Harsh Vardhan Agarwal director at Emami Ltd in a statement said: “There is an emerging set of consumers who are now using a different fragrance for a different occasion. We were the first to bring a disruption into the market, launching 2 fragrances in 1 pack with our HE Magic Duo to tap into the opportunity. We are now pushing the envelope with the concept of fragrance mixing on this product. HE Magic Duo’s, 2 perfumes have been designed such that when mixed, they complement and create a 3rd fragrance.”
“The ad with Tiger Shroff in a never before seen avatar is sure to garner attention and excitement,” he added.
Emami Ltd had posted a net profit to Rs 96 crore ($13.5 million) for the second ended September 30, with a revenue of Rs 660 crore with a strong contribution from its deodorant business.
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