Emami Ltd signs actor Akshay Kumar as brand ambassador for Boroplus

By

Maverick Martins

Published
Oct 26, 2022

Fast-moving consumer goods (FMCG) major Emami Limited has signed actor Akshay Kumar as the new brand ambassador for its skincare brand Boroplus.

The brand is targeted at the millennials and the association with the actor is expected to enhance the visibility and drive sales of the brand across India. Emami will launch a campaign featuring the actor across platforms.

Commenting on the association with the actor, Priti A Sureka, director of Emami Limited in a statement said, “Akshay Kumar’s multi-dimensional personality extends his filmy superstar persona to that of a dutiful son, a committed husband, a loving father, and a responsible citizen. Boroplus finds the multi-faceted values represented by Akshay Kumar a perfect fit for the multi-purpose functions of the brand.”

Akshay Kumar added, “Brands build legacy on a foundation of trust. Emami and its iconic brand Boroplus have built upon a strong heritage of consumer trust over nearly four decades by virtue of its product quality and efficacy. I feel very happy to be associated with a trusted brand like Boroplus and become a part of the Emami family, which is a very popular household name in the world of personal care.”

Emami is one of India's leading FMCG companies engaged in the manufacturing of personal care and healthcare products.