Emami Ltd names Nushrratt Bharuccha as brand ambassador for BoroPlus
FMCG company Emami Limited has named Bollywood actor Nushrratt Bharuccha as the ambassador of its newly launched brand, BoroPlus, a soft ayurvedic antiseptic cream.
The brand is targeted at the millennials and the association with the actor is expected to enhance the visibility and drive sales of the brand across India.
Emami will launch a campaign featuring the actor across platforms including a television commercial that is expected to go on air shortly.
Commenting on the association, Priti A Sureka, director at Emami Limited, in a statement said: “We wanted a fresh, young face who the consumers can easily relate to and Nushrratt Bharuccha with her youth appeal, vivacity and bubbly personality fit the criteria perfectly. We are happy to have her on board.”
Nushrratt Bharuccha added: “I am happy and proud to associate with the renowned brand of BoroPlus. It’s a brand that I’ve known and trusted since my childhood, like million others. I love the new BoroPlus Soft cream. It’s ultra-light, great to use, and has an awesome fragrance.”
Emami is one of India's leading FMCG companies engaged in the manufacturing of personal care and healthcare products.
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