×
174
Fashion Jobs
RYPE FINTECH PRIVATE LIMITED
Opening For Channel Sales Manager
Permanent · Bengaluru
PEOPLE ALLIANCE WORKFORCE PRIVATE LIMITED
Asst. Manager Quality / Quality Line Officer- Garments Industry
Permanent · Bhiwandi
ANJNEY
Sales Manager/ Area Sales Manager - Industrial Products
Permanent · Ahmedabad
SH MATRIX ENTERPRISES
Sales Manager
Permanent · Gurugram
PROPERTYXPO.COM
Area Sales Manager| Real Estate Portfolio Management | Gurgaon
Permanent · Gurugram
DLIGHT ENERGY PVT. LTD.
Hiring For Area Sales Manager | Pune/ Nagpur | d.Light Energy
Permanent · Pune
NATURELAND ORGANIC FOODS PRIVATE LIMITED
Area Sales Manager (Chennai)
Permanent · Chennai
NATURELAND ORGANIC FOODS PRIVATE LIMITED
Area Sales Manager (Maharashtra)
Permanent · Mumbai
EXTRAMARKS EDUCATION
Area Sales Manager- B2B Sales
Permanent · Nashik
OLIVE GREEN CONSULTING LLP
Urgently Looking For Area Sales Manager
Permanent · National Capital Region
DEEP CHAND DIALYSIS CENTRE PVT. LTD.
Immediate Joining For Area Sales Manager @ Kolkata
Permanent · Kolkata
MEDLEY PHARMACEUTICALS LTD
Area Sales Manager/ District Manager - Bhopal
Permanent · Bhopal
DREAM HOME PLASTO WARE IND
Production Manager
Permanent · Alwar
MEDLEY PHARMACEUTICALS LTD
Area Sales Manager/ District Manager - Bhopal
Permanent · Bhopal
EXTRAMARKS EDUCATION
Area Sales Manager- B2B Sales
Permanent · Nashik
TITAN BIOTECH LIMITED
Area Sales Manager
Permanent · Hyderabad
OPERA CLOTHING PRIVATE LIMITED
Production Manager For Garment Manufacturing Factory
Permanent · Daman
LEVI'S
Associate Sap Ptp Business Analyst
Permanent · Bengaluru
FEDBANK FINANCIAL SERVICES LTD
Area Sales Manager For Gold Loan - Chennai
Permanent · Chennai
DR MEDITECH SURGICAL AND DIAGNOSTICS INDIA PVT LTD
Production Executive / Production Manager (Biochemistry & Hematology
Permanent · National Capital Region
INFEXN LABORATORIES PRIVATE LIMITED
Medical Representative/ Area Sales Manager
Permanent · Navi Mumbai
ELLIOTT MOSS
IT Sales Manager
Permanent · Mumbai
Translated by
Nicola Mira
Published
Dec 14, 2017
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Ellery to feature in Paris haute couture week after strategy change

Translated by
Nicola Mira
Published
Dec 14, 2017

Ellery is changing both its collection timing and commercial strategy. Following in the footsteps of other emerging labels, Australian designer Kym Ellery has decided to show earlier in the fashion year, during the Paris Haute Couture week. The label's next show is scheduled for 25th January in Paris, marking the start of a new approach.


Ellery, Autumn-Winter 2017 - © PixelFormula


Ever since Ellery landed in Paris, where it showed in the official calendar in the last two years, the women's ready-to-wear label has managed to carve out a niche in the overpopulated fashion market, thanks to its generous, almost masculine, proportions and its penchant for natural fabrics.

Kym Ellery was born in Karratha, Western Australia, and after a stint at London's Central Saint Martins school she founded her own label in 2007. In just a few seasons, she managed to win over about 140 multibrand retailers worldwide, including MatchesFashion, the Dover Street Market, the Galeries Lafayette department store and Parisian concept store L’Eclaireur. To keep up with today's hyper-competitive market though, Ellery is now forced to change its commercial strategy.

"As an independent, self-sustaining label, it is too difficult for [Ellery] to keep abreast of a calendar which is set by the big brands," stated the designer in a press release. "I want to rediscover the feelings of ten years ago, when I first premièred with Ellery. I want to resurrect the dream."

Ellery will no longer present four collections per year, as the market dictates, but two only, which will be sold to buyers during the Haute Couture weeks in January and July. This approach is very similar to the one recently heralded by Swedish label Acne Studios. Though it will only feature two collections, Ellery will nevertheless promote each of them in two stages: initially during the Haute Couture week, and then also during the Paris womenswear Fashion Week, when it will introduce more new looks.

"As everyone is aware of, the system needs to change. We should present the collection earlier, so as to let craftsmen and designers do what they do best, in other words, create,” said Kym Ellery. For next January, the Australian designer announced "a couture collection, which will be produced at the label's new Parisian atelier, operated by a French team and putting local expertise centre stage."

Ellery is based in Sydney but has recently opened a permanent office in the French capital, in rue Tiquetonne.
 

Copyright © 2022 FashionNetwork.com All rights reserved.