Ellen DeGeneres debuts new lifestyle collection

By

Monica Karski

Published
Jun 30, 2015

Ellen DeGeneres on Wednesday debuted her new lifestyle collection, ED,  named after wife Portia de Rossi's long-standing nickname for the talk show host, ED on EDbyEllen.com. It features an array of product categories including home, apparel and accessories.

The apparel collection features a blend of casual and tailored sensibility.  Ellen DeGeneres said, "I set out to fill a void in the marketplace of high quality, comfortable yet chic and easy-to-wear pieces with impeccable detailing. That's what makes it so special."

"Ellen has been a trailblazer and our strategic plan is just as innovative," said Marisa Gardini, Managing Partner and CEO of ED.  "The launch of the ED flagship ecommerce site poises us for expansion into multiple categories, countries and distribution methodologies. It is a true representation of Ellen's design aesthetic and attention to quality and detail."

Designed to be mixed and matched, key items include bomber jackets, tailored separates in Italian fabrics, woven shirting, hand drawn graphic tees, and cotton French terry sweatshirts complete with Ellen-inspired sayings- Happiness, Love, Joy.

The home collection mixes clean lines, textures and artisanal, hand crafted finishes. Additional highlights include hand painted plates, indigo dyed and hand stitched pillows and patchwork throws.

Apparel and accessories retail for $25 to $395. The home collection ranges from $25 to $365.