Ellementry strengthens retail presence with Kerala entry

By

Maverick Martins

Published
May 6, 2021

Lifestyle brand Ellementry has strengthened its retail presence by entering the South Indian state of Kerala with a store in Kadavanthara, Kochi.

The store is spread over an area of 2,200 square feet making it one of the biggest stores for the brand in the country, and will house a range of handicraft products across segments.
 
“We are excited to bring the first Ellementry store to Kerala. I’m very hopeful of receiving a tremendous amount of love and response from the people of Kochi the way we are getting in other metro cities. I promise that this is a store where you will feel at home,” in a statement said Ayush Baid, founder of Ellementry.

The brand plans to further strengthen its offline presence by entering new markets and open stores across the country in the coming months.
 
In the last financial year, Ellementry claims that it clocked Rs 12 crore in sales, helping the brand to open eight physical stores in Delhi, Jaipur, Mumbai, Bengaluru, and Hyderabad.

Launched by Ayush Baid in 2018, Ellementry also sells its products via its website, as well as on Amazon, Myntra, Tata Cliq, and more. The brand also has shop-in-shop partnerships with Foodhall, Project Eve, and Shoppers’ Stop, among many others.