Elle Decor and Mont Blanc Ventures launch Elle Decor Home Collections store in Gurgaon

By

Isabelle Crossley

Published
Dec 15, 2022

Elle Decor Home Collections has opened its doors in Gurgaon as a multi-brand fashion and home store. The store has opened as the first of its kind resulting from a collaboration between Mont Blanc Ventures and French Lagardère Group-owned business Elle Décor.

“India is an emerging market and with this retail format we will aim to offer premium brands to our customers, we pride ourselves in partnering with the reputed Lagardère Group to launch India’s first multi-brand format of home fashion,” said Mont Blanc Ventures’ president Rohit Malhotra, Indian Retailer Bureau reported. 
 
The store is positioned in the premium segment of the market and is located on Gurgaon’s Golf Course Road at South Point Mall. The store measures more than 15,000 square feet and features a mix of Indian and international brands including Ritu Kumar Home, Roberto Cavalli, Ralph Lauren, Jalla, and Boss Home among others, Wiseman Retail announced on Facebook. 
 
Products which retail in store include home textiles and linens, accessories, bath and kitchen linens, and tableware among others. Mont Blanc Ventures plans to open two further Elle Decor Home Collection stores in the Delhi NCR by the end of next year and look into opening in other North Indian markets.