Published
Feb 9, 2023
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Eli Bitton to expand India operations following first store in Delhi

Published
Feb 9, 2023

Eli Bitton has opened its first flagship store in New Delhi and plans to further expand its brick-and-mortar presence in India. To achieve this, the Israel-based womenswear brand is currently building up its employee base in the country. 

Womenswear by Eli Bitton - Eli Bitton - Facebook


“2022 was indeed one of the best financial years in the past decade,” said Eli Bitton’s COO and designer Yehuda Bitton, Indian Retailer Bureau reported. “We have received an amazing response from our customers since our launch in India. The majority of our clients are repeat customers who purchased online or those who follow us on social media and have been anticipating the store's launch. The most satisfying aspect is that 90% of the women who tried our designs purchased them. We do not doubt that our brand has a place for new outlets in India, particularly in Delhi. As of now, our focus is to build a robust, professional, and skilled team in India.”
 
Along with Eli Bitton’s flagship store in New Delhi, the brand also runs an e-commerce store for Indian customers. The brand is positioned in the bridge-to-luxury segment of the market. 

Eli Bitton is based in Nahariya in Israel and has run for over 30 years, according to the brand’s Facebook page. The brans aims to offer evening wear in a wide range of sizes and runs its own dedicated embroidery studio. Recently, the brand has also been stepping into more casual wear designs including leisure wear. 
 
 

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