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Published
Nov 14, 2019
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Eleven Eleven collaborates with Ladakh’s weavers for handloom collection

Published
Nov 14, 2019

Eleven Eleven has collaborated with a group of traditional Ladakhi handloom weavers to create a Pure Pashmina collection that launched at Ensemble in Khan Market, New Delhi, on November 14.

A handloom weaver creating a piece from Eleven Eleven’s new pashmina line in Ladakh - 11.11/ Eleven Eleven- Facebook


A brand known for pursuing sustainable fashion, Eleven Eleven has launched the new collection and a project to promote traditional Ladakhi handloom pashmina. The new line of pashmina clothing and accessories features shawls, scarves, sweaters, and jackets made from pashmina from the Changthang plateau in Ladakh, the brand announced on Facebook. The line launched on Thursday at the multi-brand luxury Indian fashion retailer Ensemble’s Khan Market location.

The handloom fibres remain un-dyed “to maintain the pure character of the raw material,” the brand wrote on Facebook. The pashmina textiles have been made using goats from the Changthang plateau mixed with “accents of yak wool”. The collection aims to preserve the heritage tradition of the area and showcase its beauty.


Un-dyed pashmina by Eleven Eleven - 11.11/ Eleven Eleven- Facebook


Eleven Eleven is owned by Shani Himanshu and Mia Morikawa’s business CellDsgn Private Limited and its tagline is “from seed to stitch”. The brand was founded in 2009 and retails womenswear, menswear, and accessories from its dedicated e-commerce store and multi-brand retailers across India.
 

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