Eleven Paris reboots with Sergio Tacchini collaboration

New visual identity, new creative direction and a new style: urban fashion label Eleven Paris has gone for a total reboot, and is back for a first collaboration with sport brand Sergio Tacchini this autumn, the first stage in a come-back flagged by FashionNetwork in June.

Eleven Paris

After going into judicial liquidation last March, Eleven Paris was bought by one of its former shareholders, the Vog group, and will now be led once again by Dan Cohen, one of its founders, and by Creative Director Ronan Pecher.

The label is back in business for the Autumn/Winter 2017-18 season, and will complete its makeover with the Spring/Summer 2018, introducing what it promised will be a "more pared-down, more mature, more Parisian style." In the meantime, Eleven Paris is marking its come-back with a collaboration with Sergio Tacchini this autumn. The sport brand - a household name on the tennis courts in the 1970s - and the French urban label will join forces and launch a mixed gender collection of about 30 items. 

The moustaches are out, in comes a sportswear vibe for this co-branded collection, featuring a more minimal look, though slogans ('Sergio is my coach') still have pride of place on some of the T-shirts. The Sergio collection will be available in September at the six Parisian stores where the brand is still active, as well as on its e-store, relaunched for the occasion.

The editorial team with AFP-Relaxnews

Translated by Nicola Mira

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