Elevar Sports enter lifestyle footwear segment with Retrogaze

By

Maverick Martins

Published
Mar 2, 2023

Direct-to-consumer start-up Elevar Sports has entered the lifestyle footwear segment with the launch of the ‘Retrogaze’ collection.

With this launch, Elevar Sports is looking to make inroads in the affordable sneaker market in India and targeting millennials, Gen-Z to fuel its growth.

Commenting on the launch, Kunal Joshi, co-founder of Elevar Sports in a statement said, “We are delighted to launch our new sport style sneaker, Retrogaze. We are focused on ensuring that customers never have to compromise on either performance or style.”

“We aim to create world-class products that connect with the millennials by emulating their style, culture, and values. Our dedicated engineers, designers, and craftsmen are constantly engaged in extensive R&D to build these premium products,” he added.

Founded by Kunal Joshi and Aayush Tapuriah in 2018, Elevar Sports currently has two major product lines: sneakers and cricket bats. It plans to diversify its existing categories by expanding its product portfolio with the addition of new lines in the coming months..