Elan holds collection launch for Raw Mango in Ahmedabad
Multi-brand luxury Indian fashion retailer Elan has launched Sanjay Garg’s brand Raw Mango’s latest collection ‘Romantics’ in Ahmedabad with an exclusive showcase which began on November 25.
As Elan restarts its fashion events schedule, the store held a city-exclusive showcase for Raw Mango’s new festive line, it announced on Facebook. Elan has presented the collection in-store with a dedicated installation for the brand.
Raw Mango’s festive collection Romantics features a mix of classic traditional silhouettes such as sarees and fusion and western wear elements including slip dresses and gowns. The collection has a vintage nostalgia to it but also feels modern through its use of structured detailing.
Textiles used in the collection include thick brocades, satin, and metallic fabrics. The brand’s signature relaxed tailoring features across the collection, but the use of bodices and structured busts on everything from dresses to kurtas adds a retro, lingerie-inspired touch.
Elan launched the exclusive showcase on Thursday at its new space on New Courtyard Marriott Lane in Ahmedabad. The business’ new Ahmedabad store opened in mid-November and the bright, airy space also features collections by brands including Tashkent by Vrisa, Mrunalini Rao, Amrich, Jayanti Reddy, Viam, and Gaurang, among others.
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