Elahe opens multi-brand boutique in Kolkata

Multi-brand luxury Indian fashion retailer Elahe opened a boutique in Kolkata on September 30, as it gears up to celebrate its 20th birthday. Designer Sabyasachi Mukherjee attended the boutique’s opening.

“We’re delighted to unveil a beautiful new milestone with your favourite designers,” wrote Elahe on Facebook, as it announced the launch of its first Kolkata store.

“Here’s to new beginnings… After 20 years of turning a dream into a milestone, Elahe is all set to give Kolkata a taste of sartorial wonder, featuring exclusive collections from India’s leading designers.”

Designer creations to feature in the new store include Amit Aggarwal, Anavila, Kora, Myoho, Raw Mango, Payal Khandwala, Chola, Eka, Kaveri, Jayanti Reddy, Nakul Sen, Payal Pratap, Vipul Shah, and Vivek Narang, among others. The boutique carries a similar brand selection in its original Hyderabad store.

The new store’s interior is light and modern, mixing off white walls and flooring with an open, natural wood staircase. Textile art adorns the walls and large chandeliers hang from the store’s high ceiling. An array of opulent traditional wear for the current festive season takes centre stage and the space houses the full spectrum of contemporary Indian fashion design.

Elahe was founded by Elahe Hiptoolah and opened in its first incarnation Hyderabad in the mid-1990s. After Hiptoolah moved on to become a film producer, the boutique was taken over by current owners Smita and Rajiv Shroff in 2000.