Elahe launches multi-brand e-commerce store
Multi-brand luxury Indian fashion boutique Elahe has launched a dedicated e-commerce store, to enable shoppers to continue to browse its brand selection from home.
The new e-commerce store features a range of womenswear brands Elahe stocks in its Hyderabad and Kolkata boutiques including Gaurav Gupta, Divyam Mehta, Abhinav Mishra, Kavita Bhartia, Koai, Ikai, Twenty Nine, and Abraham Thakore among others. The online store offers 48 hours shipping in India, as the boutique updates its retail strategy to fit shoppers’ evolving habits, due to the pandemic.
“The last few months have revealed the shift in fashion,” Elahe announced on its Facebook page.
“Investing in classics with a focus on essentials has been a positive shift. Shop investment pieces on www.elahe.in now live. From floor length dresses in luxe materials to delicately hand-embroidered traditional pieces and easy separates - these curated ensembles are suitable for intimate weddings, high octane celebrations and garden brunches.”
Elahe is known for its multi-brand shopping exhibitions. Although the boutique held a ‘couture trunk show’ for designer Rahul Mishra in July, its events calendar remains mostly on pause. The new online store will include brand launches and facilitate online shopping events.
Elahe launched as a multi-brand boutique specialising in luxury Indian womenswear in Hyderabad and opened a store in Kolkata last year. The business also runs the store Elahe Urban in Hyderabad, which focuses on up-and-coming brands and fusion wear silhouettes.
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