Published
Jul 10, 2020
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Elahe holds ‘Couture Trunk Show’ for Rahul Mishra

Published
Jul 10, 2020

Multi-brand luxury fashion boutique Elahe has launched a ‘Couture Trunk Show’ event for designer Rahul Mishra at its store in Hyderabad with online consultation options.

Rahul Mishra’s trunk show at Elahe sees the boutique gradually resume pop-ups after lockdown - Elahe- Facebook

 
As boutiques increase their in-store services in the wake of lockdown, Elahe launched a two-day trunk show on July 10, it announced on Facebook. The in-store event is Elahe’s first pop-up since lockdown began and launches couturier Rahul Mishra’s latest bridal and traditional wear collection featuring discounted prices.
 
The boutique announced that it is following “strict protocols for social distancing” for the event. Customers are also able to shop Rahul Mishra’s designs, including heavily embellished sarees and lehengas, via video consultation as part of the trunk show.

Elahe is also continuing to launch collections at its address in Kolkata. Recent drops include Shyam Narayan Prasad’s latest traditional wear collection and Nakul Sen’s latest occasion wear line. The boutique chain is offering discounts across its stores to encourage shoppers to make luxury purchases in the current uncertain economic climate.
 
Elahe launched as a multi-brand boutique specialising in luxury Indian womenswear in Hyderabad and opened a store in Kolkata last year. The business also runs the store Elahe Urban in Hyderabad which focuses on up-and-coming brands and fusion wear silhouettes.

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