El Naturalista, an eco-friendly shoe company founded in Spain, has just opened its new headquarters in the United States. According to the brand, its frog symbol represents "a land made fertile by water" and its "nonconformist character".

El Naturalista's new base of operations in the United States

U.S. CEOs Steve Libonati and Tim Engel will be leading the “frog family” in their new facilities in Somerset, New Jersey: a new spacious office of almost 300 m2 and a new warehouse of 2,500 m2 logistically placed near the Port of New York. The shoe manufacturer, which has sales exceeding 800,000 pairs of shoes per year, expects to close its year earnings with 35 million euros ($46 million).

The United States is a very attractive market, and one where El Naturalista is growing due to an increase in people’s awareness of its environmental and human ethics. The American consumer is also putting more emphasis on comfort in footwear, and the company prides itself on providing the perfect balance between fashion and comfort.

Marina Felippe