Ekaya looks to Ukrainian folk traditions for new festive line 'Gul'
Luxury handloom brand Ekaya has launched new festive line ‘Gul’ to mix Indian and Ukrainian folk and craft traditions. The line uses Banarsi handloom techniques to weave traditional Ukrainian motifs.
Ekaya’s craftspeople used the Kadwa weaving technique to render traditional Ukrainian poppy patterns on iridescent sarees and lehengas for new launch, Gul. Traditional style lehenga skirts were also paired with shirts inspired by the traditional Ukrainian folk blouse 'Vyshyvanka’ for a cross-cultural aesthetic, the brand announced on Facebook.
“At Ekaya, we have always maintained that diversity in design is a crucial means of sustaining precious textile craft traditions,” said Ekaya’s CEO Palak Shah, the brand shared on Facebook.
“The amalgamation of Indian and Ukrainian styles in Gul is a beautiful illustration of this, as the individuality of both cultures is evident, and so is the aesthetic harmony between them. We have our incredibly talented artisans to thank. It is the work of their hands, that is paving our paths into a bright and brave future.”
The collection was handwoven by the brand’s craftspeople in Banaras and most garments took over a month to weave, with some lehengas taking 45 days to produce. With handloom beginning to gain popularity again amongst luxury shoppers, this has sparked innovation in the industry, led by brands including Ekaya.
The line launched with a campaign photographed by Adil Hasan and styled by Gautam K with hair and makeup by Kaushi Kanu and eclectic jewellery by Amrapali Jewels. The collection recently launched on Ekaya’s dedicated e-commerce store and in its flagship stores in Delhi, Mumbai, Hyderabad, and Ahmedabad.
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