×
144
Fashion Jobs
SAROJ JALAN
Marketing Strategist
Permanent · KOLKATA
ADD UR CO LLP
Production Manager
Permanent · Chennai
THE GLOBAL ZONE HR SERVICES
Production Manager/ Supervisor/ Incharge
Permanent · Pune
PUMA
Manager - Digital Marketing
Permanent · Bengaluru
THE BANYAN HR CONSULTS
Brand Manager For Leading Women's Wear Garments CO at Coimbatore
Permanent · Coimbatore
LEVI'S
Manager, Retail Merchandising (Ebo)
Permanent · Bengaluru
GLAN MANAGEMENT CONSULTANCY
Senior Buyer Lingerie (Knits Western Wear) - Retail Brand
Permanent · GURUGRAM
JOB INDIA
Asst. Manager E-Com Operations (Garments Retail) Gurgaon
Permanent · Faridabad
VASTRAKALA EXPORTS
Quality Manager
Permanent · CHENNAI
PEOPLE ALLIANCE WORKFORCE PRIVATE LIMITED
Manager / in Charge - Production/Quality/Cutting - Garments Industry
Permanent · Bhiwandi
MINT AND MILK COMMUNICATIONS
Senior Account Executive
Permanent · MUMBAI
PUMA
Manager- Buying (Apparel)
Permanent · Bengaluru
PUMA
Manager- Business Intelligence
Permanent · Bengaluru
PUMA
Manager- Trade Compliance
Permanent · Bengaluru
PUMA
Manager- Supply Planning
Permanent · Bengaluru
PUMA
Senior Manager - Performance Marketing- Marketplac…
Permanent · Bengaluru
PUMA
Regional Sales Manager- Mbo (South)
Permanent · Bengaluru
PUMA
Manager- Returns And Spf Operations
Permanent · Bengaluru
PUMA
Manager Merchandising
Permanent · Bengaluru
PUMA
Project Manager- Operations
Permanent · Bengaluru
PUMA
Manager- Logistics Operations
Permanent · Bengaluru
PUMA
Warehouse Manager-D2C
Permanent · Bengaluru
Published
Nov 2, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Ekaya looks to Ukrainian folk traditions for new festive line 'Gul'

Published
Nov 2, 2020

Luxury handloom brand Ekaya has launched new festive line ‘Gul’ to mix Indian and Ukrainian folk and craft traditions. The line uses Banarsi handloom techniques to weave traditional Ukrainian motifs.

Ekaya's mix of Ukrainian and Indian craft heritage for 'Gul' - Ekaya- Facebook


Ekaya’s craftspeople used the Kadwa weaving technique to render traditional Ukrainian poppy patterns on iridescent sarees and lehengas for new launch, Gul. Traditional style lehenga skirts were also paired with shirts inspired by the traditional Ukrainian folk blouse 'Vyshyvanka’ for a cross-cultural aesthetic, the brand announced on Facebook.   
 
“At Ekaya, we have always maintained that diversity in design is a crucial means of sustaining precious textile craft traditions,” said Ekaya’s CEO Palak Shah, the brand shared on Facebook.

“The amalgamation of Indian and Ukrainian styles in Gul is a beautiful illustration of this, as the individuality of both cultures is evident, and so is the aesthetic harmony between them. We have our incredibly talented artisans to thank. It is the work of their hands, that is paving our paths into a bright and brave future.”
 
The collection was handwoven by the brand’s craftspeople in Banaras and most garments took over a month to weave, with some lehengas taking 45 days to produce. With handloom beginning to gain popularity again amongst luxury shoppers, this has sparked innovation in the industry, led by brands including Ekaya. 
 
The line launched with a campaign photographed by Adil Hasan and styled by Gautam K with hair and makeup by Kaushi Kanu and eclectic jewellery by Amrapali Jewels. The collection recently launched on Ekaya’s dedicated e-commerce store and in its flagship stores in Delhi, Mumbai, Hyderabad, and Ahmedabad. 

Copyright © 2022 FashionNetwork.com All rights reserved.