Ekaya launches 'Second Chance' initiative to revive heirlooms

By

Isabelle Crossley

Published
Jul 26, 2022

Luxury womenswear brand Ekaya has launched a new sustainable initiative named ‘Second Chance’ to encourage its customers to revive their heirloom pieces to either sell on or alter to ensure they remain in circulation. 

“Our ten year countdown begins,” announced Ekaya on Facebook. “It’s time to reboot! Choose your "R" and give your wardrobe and heirloom textiles a ‘Second Chance’. On our 10th anniversary, we are pleased to announce an initiative committed to reselling and revival of pre-owned Ekaya textiles. With this initiative, we are inviting patrons to find new ways to not just rewear their Ekaya, but also to share their Ekaya wardrobe along with discovering how to enjoy their textile wardrobe in more ways than one.”
 
By filling out the new Second Chance form on Ekaya’s website, interested parties can detail what they have, its condition, and what they want to do with it then Ekaya’s client advisors will get in touch with further information. The brand will work with damaged heirloom sarees, lehengas, and textile pieces and aims to help their clients resell, revive, restore, repurpose, and rewear their pre-owned Ekaya heirlooms.

Ekaya’s customers can also get in touch with the brand’s client advisors to book and email or phone consultation, the brand announced on Facebook. Ekaya, which specialises in sarees and traditional wear, is also expanding its product offering and recently launched a homeware line featuring cushions and other goods in its signature printed textiles.