Ekaya holds digital launch for new collection 'Ambush'
Luxury womenswear brand Ekaya held a digital launch for its latest fusion wear collection ‘Ambush’ which mixes handloom weaves with corseting, metallics, and high-octane volume.
“Our all-new collection is a combination of our textiles rooted in timeless craftsmanship with a modern reinterpretation of the age-old wildlife-inspired design form- ‘Shikargah’,” Ekaya wrote on Facebook to launch the collection on March 15. “Drawing from the myriad textures of animal skins, Ambush redefines the rich vocabulary of Shikargah in the form of striking motifs. This exclusive collection includes handcrafted saris and lehengas steeped in heritage but contemporary in their appeal.”
A notable look from the collection is a handwoven indigo saree with a metallic woven zebra pattern. The silk set featuring cutwork took 180 hours of handloom work, according to the brand.
Ekaya’s digital launch for the collection was photographed by Dakpa Dakpa with creative direction by Nikhil DX and makeup by Kriti Kagill. The launch featured Ekaya’s new designs styled with jewellery by Eina Ahluwalia.
The collection has launched online on Ekaya’s dedicated e-commerce store and in the brand’s flagship store in New Delhi’s Defence Colony. Ekaya is inspired by Banaras’ rich textile heritage and the brand aims to promote and preserve handloom for modern consumers.
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