Eka partners with Corcal to celebrate models over 30 at LFW
today Jan 22, 2019
The fashion brand Eka has partnered with the bone and beauty supplement Corcal to launch a model hunt for women over 30, ahead of its upcoming runway show at Lakmé Fashion Week (LFW) to celebrate ageless beauty.
Eka, a “Made in India” label known for its fuss free and modern silhouettes, will show its summer/resort collection on day three of LFW on February 1. For the show, the brand has partnered with the supplement and fitness brand Corcal to search for models over the age of 30 to show that beauty has no number with the slogan “beautifully strong”.
The brand has enlisted the help of supermodel Deepti Gujral and show choreographer Ravneet Goraya to encourage women to participate. Eka designer Rina Singh also made a video inspiring women to get involved.
“Inclusivity is more than a buzzword, and this season we are celebrating beauty of inner strength with Corcal,” read the LFW social media site. “Your inner strength speaks for itself, so if you're over 30 and have always aspired to model, here's your chance to let it shine on the Lakmé Fashion Week Runway.”
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