Eka launches new trans-seasonal line 'Ekaco.re'
Sep 3, 2020
Womenswear brand Eka has launched a new re-purposed clothing line named ‘Ekaco.re’, designed as a sustainable, continuous collection to promote sustainability in the fashion industry.
The clothing line recently launched online with a separate, dedicated Instagram page to showcase its maiden collection.
According to the page, the line is designed to be trans-seasonal, eliminating waste generated by left over stock from past collections when new ones launch.
Ekaco.re is, “Re-imagined and re-purposed from Eka textiles,” the brand announced on its Facebook page. “Creating timeless, thoughtful, functional designs in monotones. The call for action in our times.”
Clothing by Ekaco.re will retail until it sells out, no matter the time of year, and is designed to be versatile enough to be worn in different climates.
The line also recently launched offline with a showcase event at multi-brand luxury Indian fashion retailer Ogaan. Garments available at the launch included loose jackets, shift dresses, shirts, and palazzo pants in signature Eka hues of navy blue and ecru.
Eka, which means ‘one’ in Sanskrit, specialises in handloom textiles made by craft clusters in India. The brand’s studio is based in Gurugram and it also retails from multi-brand outlets in India and internationally.
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