×
305
Fashion Jobs
RJCUBE STAFFING SOLUTIONS
Production Manager - Upholstery (Leather & Fabrics) For Greater Noida
Permanent · Greater Noida
RJCUBE STAFFING SOLUTIONS
qa/qc- Garments-Woven/Knits For Garments Buying House, Noida
Permanent · Noida
NIKE
Information Security Risk Analyst (Grc) – Cis
Permanent · Bengaluru
RJCUBE STAFFING SOLUTIONS
qa/qc- Garments (Jersey, Etc) For Garments Buying House, Noida
Permanent · Noida
ZEN TECHNO ENGINEERING PVT LTD.
Production Manager
Permanent · Pune
ADIDAS
Manager Buying & Planning Operations
Permanent · GURUGRAM
ADIDAS
Product Owner Data Foundations
Permanent · GURUGRAM
ADIDAS
Senior Product Owner
Permanent · GURUGRAM
ADIDAS
Product Owner
Permanent · GURUGRAM
CROCS
Associate Demand Planner
Permanent ·
CROCS
HR Manager
Permanent ·
BRIDGING TALENTS
Quality Control Manager ii Retail Fashion Brand ii Jaipur / Bangalore
Permanent · Bengaluru
ALLEGIS GROUP
Opening For Sales Manager - Chennai & Kolkata
Permanent · Chennai
IDFC FIRST BANK
Opening For Area Sales Manager - Corporate Salary Mumbai
Permanent · Mumbai
TATA AUTOCOMP
Opening For Production Head at Chinchwad Plant
Permanent · Pune
THE BANYAN HR CONSULTS
Regional Sales Manager For Women's Wear Garments CO For Delhi & Ncr
Permanent · National Capital Region
PEOPLE ALLIANCE WORKFORCE
Quality Manager / Quality Head - Garments Manufacturing Company
Permanent · National Capital Region
NIKE
Senior Technical Product Manager, ed&a – Tpmo
Permanent · Bengaluru
RANDSTAD
Area Sales Manager
Permanent · Gurugram
3F INDUSTRIES
Technologist/Production Manager For Our Amino Acid Plant
Permanent · Chennai
3F INDUSTRIES
Chemical Technologist/Production Manager For Our (Cbg) Plant
Permanent · Chennai
NEWGEN
Sales Manager (South India)
Permanent · Chennai
Published
Oct 19, 2022
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Ed-a-Mamma expands portfolio with launch of maternity wear

Published
Oct 19, 2022

Actor Alia Bhatt’s kids clothing brand Ed-a-Mamma has diversified its product portfolio with the launch of maternity wear with a digital campaign - ‘Sunshine For 2’.


Ed-a-Mamma expands portfolio with launch of maternity wear - Ed-a-Mamma - Facebook


The brand will drive the campaign with reels and posts put up in collaboration with ‘mom to be’ Alia Bhatt wearing, Ed-a-Mamma’s maternity wear.

The sustainable capsule collection will have co-ord sets and dresses apart from casual wear, all designed specifically for expecting moms.

Commenting on the launch, Alia Bhatt in a statement said, “I struggled to find quality maternity wear, and so I started devising my own solutions, making my personal style more bump-friendly and prioritising comfort. I realised a gap in my personal wardrobe represented a gap in the marketplace. And so, Ed-a-Mamma Maternity Wear was born.”

Iffat Haider Jivan, business head at Ed-a-Mamma added, “The maternity wear market is currently pegged at Rs 2000 crore ($241 million). With no definitive brands in the national space, we saw a huge opportunity in this segment. Alia's clarity of thought in identifying the gap and her inputs in terms of style and comfort made the task simpler.”

Ed-a-Mamma started in October 2020 currently retails from its dedicated e-commerce store as well as from a wide array of multi-brand online platforms like FirstCry, AJIO, Myntra among others.

Copyright © 2023 FashionNetwork.com All rights reserved.