Ecommerce site Rakuten picks Fits.me solution

Rakuten Ichiba, one of the world’s largest ecommerce marketplaces with over 90 million members will roll out the capabilities of UK-based retail technology company, Fits.me.

The solution, which will be initially tested on 8,000 products on Stylife, the official brand ecommerce site on Rakuten Ichiba, will see shoppers offered, clothing recommendations based on their individual measurements.

“The insight and preference-driven technology solution is designed to transform the way in which shoppers search, discover and buy clothes on the Ichiba website,” a Fits.me press release stated.

As part of the agreement, Fits.me will also provide the retail giant with valuable insights to help them better understand their customers, reduce the number of product returns, and enhance loyalty.

In the future, Rakuten will continue to make efforts to provide high added-value services towards its goal of becoming a marketplace where customers can enjoy shopping even more.

Stuart Simms, CEO, Fits.me said, “This marks a major step forward for Fits.me and further highlights the value Rakuten sees in the data and technology we are able to provide to retailers.”

“Improving the customer experience is a concern for all retail brands at the moment, but in the apparel space it is crucial to supporting growth and driving loyalty,” he added.

“This announcement will therefore see thousands of Rakuten customers benefit from an improved and more personalised shopping experience,” Simms informed.

Fits.me develops solutions that engage consumers during the apparel purchase process, enabling retailers and brands to capture both body measurements and fit preferences.