Ebay plans to take Indian sellers to global markets with new campaign
E-commerce firm Ebay is planning to take Indian sellers to the global markets to support the Prime Minister’s appeal to Indians to be self-reliant.
The company has launched the #LocalToGLobal campaign to encourage Indian MSMEs to expand and reach out to millions of buyers across the globe.
With this campaign, Ebay is looking to onboard new sellers and help them grow their businesses across the globe. Ebay will provide the sellers with the required training and technology to take the business online and facilitate retail exports.
Commenting on the launch, Pavan Ponnappa, head of growth categories shipping & marketing at Ebay, in a statement said: “Ebay has been at the forefront of fostering the culture of entrepreneurship in India. The #LocalToGlobal campaign aims to highlight the potential for Indian products, build awareness among Indian small and medium businesses of this opportunity and the role that the Ebay marketplace can play in realizing this business opportunity.
“There has been a seismic shift in consumer behaviors in the wake of the Covid 19 pandemic that is seeing growing demand for e-commerce across the globe and Indian MSMEs should capitalize on this by expanding their businesses, thus giving a much-needed push to the economy,” he added.
Ebay currently has more than 1,00,000 sellers engaged in cross-border trade business offering over 16.8 million product listings.
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