Easybuy partners with Amazon Fashion to strengthen online presence
With this partnership, Easybuy plans to expand its customer base especially in tier 2 and 3 cities, as well as metros, and plans to create online-only brands going forward.
Over the next six months, Easybuy plans to take its offline collection online through a store fulfillment program, to fulfill the needs of the customers across India. It currently has around 100 offline stores in India.
Commenting on the partnership, Mayank Shivam, director, strategic initiatives at Amazon Fashion India, in a statement said: "We are very excited to launch Easybuy on Amazon Fashion. The ‘super styles’ and ‘super’ prices’ offered by Easybuy, coupled with our capabilities of making fashion more accessible to customers across India, definitely make for a special collaboration.”
Anand Aiyer, senior vice president at Easybuy, added: “Easybuy’s launch on Amazon Fashion marks the beginning of our omni-channel journey and we are quite excited about it. Easybuy is proudly made in and made for India to make aspirational fashion affordable for the entire family.”
Landmark Group launched Easybuy in 2014. The brand retails menswear, womenswear, and children’s wear, as well as accessories.
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