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Published
Jun 7, 2022
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Earth Rhythm eyes Rs 150 crore sales in FY23

Published
Jun 7, 2022

Direct-to-consumer (DTC) skincare brand Earth Rhythm is eyeing a sales revenue of Rs 150 crore ($20 million) for the financial year 2023.


Earth Rhythm targets Rs 150 crore sales in FY23 - Earth Rhythm


The brand has witnessed exponential growth on the customer acquisition side with its base growing over six folds in FY22 as against FY21.

To achieve its sales target, Earth Rhythm plans to expand its retail presence by opening over 100 kiosks in India and offshore markets such as the Middle East, and the US.

“The brand has grown by over 500 percent between financial year ending '21 and '22 and is targeting a Rs 150 crore ARR for FY23,'' Earth Rhythm said in a statement.

“In addition, the brand saw over six-fold increase in orders per month, along with three times increase in website visits,” it added.

Launched in 2019, Earth Rhythm sells products in skincare, haircare, body and bath, and makeup categories. The brand sells through its website and e-commerce platforms like Nykaa, Amazon, and Flipkart, among others.

Since its launch, Earth Rhythm has raised around $10 million and is backed by investors such as Nykaa and Anicut Angel Fund.

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