Earth Rhythm appoints Arun Kumar as co-founder
Skincare and wellness brand Earth Rhythm has appointed Arun Kumar as co-founder of the company. In his new role, Kumar will lead the brand’s strategic planning, budgeting, marketing, and sales teams.
Kumar will work with Harini Sivakumar, founder and CEO of Earth Rhythm to drive the company’s growth with a strong focus on the direct-to-consumer (D2C) business.
Commenting on the appointment, Harini Sivakumar founder and CEO of Earth Rhythm in a statement said, “Arun Kumar is a thought-leader and specialist in business administration and has a proven track record in growing organisations, improving operations, and delivering stellar returns to stakeholders. We will benefit from his experience, insights, and knowledge as we look forward to the next phase of growth.”
Arun Kumar added, “I have seen the seeds for this brand sown right from my home and having seen this brand evolve over the years, I’m looking forward to joining Earth Rhythm and contributing towards the next phase of its journey.”
Launched in 2019, Earth Rhythm sells products in skincare, haircare, body and bath, and makeup categories. The brand sells through its website and e-commerce platforms like Nykaa, Amazon, Flipkart among others.
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