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Published
May 25, 2022
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Earth Rhythm appoints Arihant Jain as vice president marketing, operations

Published
May 25, 2022

Skincare brand Earth Rhythm has strengthened its team with the appointment of Arihant Jain as the vice president of marketing and operations.


Earth Rhythm appoints Arihant Jain as vice president marketing, operations - Earth Rhythm


In his new role, Jain will work closely with the founder and CEO Harini Sivakumar to further accelerate the expansion of the brand. He will be responsible to draw and implement strategies in line with the organization's goals to drive market share.

Commenting on his new role, Arihant Jain in a statement said, “It's an exciting time for direct-to-consumer (D2C) beauty businesses, particularly Earth Rhythm. I first met Harini in early 2021, when she had a definite ambition to establish a name for herself in the sustainable arena, and I am thrilled to finally be a part of the family. I'm delighted to join the ambitious team and take forward the next phase of expansion to strengthen the company's leadership position in the market.”

Harini Sivakumar, founder CEO of Earth Rhythm added, “Arihant's experience and knowledge are truly exceptional, and we are eager to have him on our side. D2C is becoming increasingly congested, and a strong brand recall strategy is critical to keeping customers engaged with the brand and its philosophy. Arihant's prior experience in these fields would surely be beneficial to the brand.”

Launched in 2019, Earth Rhythm sells products in skincare, haircare, body and bath, and makeup categories. The brand sells through its website and e-commerce platforms like Nykaa, Amazon, and Flipkart, among others.

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