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By
Fibre2Fashion
Published
Nov 24, 2016
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E-retail growth rates to decline in top markets by 2020

By
Fibre2Fashion
Published
Nov 24, 2016

The top five markets for e-commerce sales are likely to start witnessing a decline in the growth rate by the year 2020, even as e-commerce sales across the world reach €1.5 trillion in the same year, according to a recent report. The five markets that are expected to make the largest contribution to this number are China, US, UK, Japan and Germany.


China is likely to remain the largest and the fastest growing market in the e-commerce sector toward 2020 - Photo: Archive


The report titled ‘Top 5 Country B2C E-commerce Sales Forecasts: 2016 to 2020’ by yStats states that China is likely to remain the largest and the fastest growing market in the e-commerce sector. It is also expected to be the only country among the top 5 nations to have a growth rate of over 20 per cent over the forecast period.

Besides China, double-digit growth rates of online retail sales are also expected in Japan, the world’s fourth and Asia-Pacific’s second largest e-retail market. The UK is the leader among the top 5 in B2C e-commerce’s share of total retail sales, and is thus projected to see some of the lowest growth rates through 2020, says the report.

A common trend predicted by the majority of primary sources cited in the report is declining year-on-year growth rates as these markets mature.

The yStats report also lists the factors that will influence the development of the e-retail sector in these countries in the near future, which include the rise of m-commerce sales, omni-channel features and cross-border online shopping. 
 

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